Benefits of Engaging a Creative Marketing Agency

creative marketing agencyWhat’s the benefit of engaging a creative marketing agency?

Continued from the previous article, why a business will be benefited from a creative marketing agency engagement? Taking reference from a successful company. The success and sustainability of a company contributed mostly from the research & development department and the marketing department. Of course, the management plays an important role making the right decision approving the project.

What can a creative marketing agency provide?

1. Advertisement Saving – Buying power of a good agency have. An agency bulk advertising space in bulk and helps clients in savings. So it simply means higher negotiation power and huge advantage from an agency have with the media.

2. Advertisement Project – With the budget on advertisement spending, is there any capabilities to draft a campaign or even design the ads? Look into the resources you have in your company. A good leveraging partner you have is with a good creative marketing agency. They are in creating numerous marketing campaign, design and strategy which result in better conversion and giving a clearer message to your target audience. With the experience involving so much consultation form various industry, being innovative for your project will be the perfect choice.

3. Marketing Plan – One thing a new entrepreneur and existing business owners always fail to do is to create a marketing plan. A Gantt Chart that illustrates your entire marketing plan is important for the next 12 months. This can be started from any month, not necessary on the month of January. A creative marketing agency will have done a good survey on your target audience and based on your budget to create a customize marketing plan for your company. Sometime, they even over-achieved the target provided by the company.

4. Marketing Ideas – Knowing your target audience but have no ideas how to get them? What about unknown target audience that you can reach which have the same or higher purchasing power on the products or services you offered? How can you get the right prospects – your real customers? With the engagement of a creative marketing agency, they will study your company and propose you the marketing ideas and what’s the result you will be getting.

5. Staff Turnover – Staff is an asset for any company. It’s common every company need to face the fact – staff turnover. It’s not easy to retain a staff. Work hand over to a new employed staff and times required to train a staff highly affected productivity and innovation of a company. An employee will need to familiarize the company working culture and services offered. By engaging a creative marketing agency, they are just like your marketing department. They maintain the quality of work for your company and often propose better suggestion based on the current market trend. Just make you hassle-free on managing your marketing staff.

6. Performance Management – A norm for marketing agency to provide monthly report to clients showing the results they did for their marketing campaign. Leveraging their resources and expertise on managing your marketing performance. This is to ensure that your target is always being met with an effective way.

These are few points on the benefits of a creative marketing agency. To conclude this article, I would like to share with you a marketing campaign developed by Coca-Cola. How can a creative marketer come out with this idea with a powerful message getting everyone so touched.

Do share with me lesson learned from this marketing campaign. Share with your friend & family!


10 Tips for a Successful Entrepreneur Pitch

Wanting an investor for your business? successful entrepreneur pitch A question always pop up into your mind “Why the investors are predisposed against your business idea?” Because the majority of the business proposal is not practical or in another word too much of academic theories written. It doesn’t think on the point of investor what is their ROI. It’s all about YOU, YOU, YOU and YOU! Investors don’t know who are YOU, it sounds just like throwing money into the sea, losing money end of the day.

So … if you plan to have a successful entrepreneur pitch by getting the REAL ANGELS funding for your creative business idea, do look into the following tips:

1. A Good Introduction – Describe your business idea in a straight forward and simple introduction less than 60 seconds. If it’s in a written format, ensure it’s within one A4 page with double spacing. Many entrepreneurs spend a lot of valuable time providing information, history of the business and others data for their pitch. Telling grandma stories with no purpose and not explaining what exactly their business nature are. This is the best successful entrepreneur pitch you ever had BUT not the investors. They just don’t understand!

2. Target Audience – Who is your target audience? Potential customer for your proposed business. Make it clear to the investors who the buyers are!

3. Purpose – Explain the reason why your targeted customer will pay you their money for your products/services.

4. Define Competitors – Who is the players in the market doing the same with your business idea? Do not say NO, as this say you unsophisticated. End up with unattended business proposal.

5. Dramatic Difference – What’s your uniqueness in this business? Why you are the only one can make this happen?

6. Confidence Presentation – Definitely, be professional giving your presentation with highly confidence and enthusiasm. Be passionate and show how committed you are to make this business idea success. Investors want to see how good you are to convince the market not just them.

7. Marketing Promotion – What are your marketing strategies for the business? To come out with a creative marketing strategies, always listen to market what they need instead of asking yourself what you think the market need. Having a well-planned gantt chart on how are you going to run your marketing promotion makes them felt secure funding your business.

8. Financial Budget – Tell specifically total amount of capital required to fund your business idea. Prepare a projected monthly cash flow budget to avoid overspent for your business. Most important, don’t expect investors to come out with another budget for your business.

9. Company Expenditure – What are the monthly expenses you will be paying? Assets you are getting. (Example, how many computers/laptops)
Note: Don’t ever say you will spend on a holiday to Carribbean with family.

10. Dress Attire – Make sure you got the best outfit, a presentable dress attire when you are going to present your successful entrepreneur pitch. Be mature and be confidence showing the investors it’s great to have them as your business partner instead of begging them for money. Physiologically, human are more willingly to give you money when you don’t really need it.

Lastly, keep improving on your business presentation one after next. Take note on all questions being asked by the investors. This helps you on your next presentation, pitch their concern before they raise the same questions. You will get what you ask for in the end by providing such a successful entrepreneur pitch!