Deciding to start a small business relatively of having a new born baby playing a major part of your life. Being a women entrepreneur, everything in the beginning will be the most tiring and stressful times you need to face.
But doing it right, this will be your best achievement in life. Getting the business to be rewarding in long term that’s the most challenging part as of now everything changes pretty fast.
What’s your thought in starting a new business? Do you have to know everything before starting your own small business? Normally people will think of “YES”. You are the expert in the industry, you can solve any technical issues in your business – products/services. To run a small business, company management is important. One thing that you will need to start thinking of that will help a lot in your small business will be – sales & marketing. It ain’t difficult or easy. Marketing message is the key of getting your customers to be attracted to your products or services. Also the most complicated part of any business is to communicate the right message to your prospects. Most of the women entrepreneur think they know about marketing, which is hiring sales staff to do cold calls making appointments and seal the deal. They must be kidding themselves.
Marketing helps an entrepreneur generating potential leads and convert into sales easier. The best example ever had would be “Apple”. The marketing strategy is so viral before the product is even in the market. People are crazy for it and even queue for it. Does the salesperson required to explain the features of the product? Answer is NO! This is what you should have in your mind and plan to do in your small business marketing. The smartest things you could do is to engage a marketing agency to ensure the success of your small business. Remember, your new start-up small business need to be nurtured from the beginning.
It is common that most small businesses fail within the first 5 years. Among these millions of entrepreneur hoping to success ending with heartbreaking business could be the minority entrepreneurs whom succeed. How nice if they able to seek for advice and help from the marketing experts in the areas they have no idea at all. Based on marketing agency or Ad agency, they have never had a client to spend more money than how the entrepreneurs done it themselves. Even it is, the result of engaging a marketing agency is far more better than doing themselves. In conclusion, the return on investment (ROI) is actually higher.
Hopes the women entrepreneur who plan to start your ever first small business no matter it’s online business or home based business to be succeed in near future!
Upcoming I’ll be writing an article on the “Benefits of Engaging a Marketing Agency for Women Entrepreneur“.